Tag: consumer

Africa is set to be the next big consumer market

Africa is set to be the next big consumer market with demand driven by the growth of the middle class and rise in disposable income. Proper due diligence on distributors and partners in these countries lack significantly. Some companies still prefer to fly their exports teams to investigate high potential countries and find distributors. More […]

URBAN CONSUMER

  The rise of the African urban consumer       Africa’s long-term growth will increasingly reflect interrelated social and demographic changes creating new domestic engines of growth. Key among these will be urbanization, an expanding labor force, and the rise of the middle-class African consumer. In 1980, just 28 percent of Africans lived in […]